Dr L.M. Prasad is ex-Professor and Head, Department of Business Management, Purvanchal University, Jaunpur (UP). Prior to that, he taught at South Gujarat University (Surat), Punjab Agricultural University (Ludhiana), Kurukshetra University and Banaras Hindu University. During this period, he completed many research projects, guided many students, and offered consultancy services to many business organizations. A committed academician and prolific writer, Dr Prasad has written many books, research papers, and developed cases, business games, and role playing exercises.