Dr. K.G. Raja Sabarish Babu is an Assistant Professor of Business Administration at Sourashtra College (Autonomous), Madurai. He has published articles in Marketing, Cryptocurrency, Human Resources. He has published around 8 articles in UGC listed Journals and participated in International Conferences for knowledge transfers. His current research interests include the Digital Marketing Trends, e-HRM, Future of Cryptocurrencies, Search Engine Optimization (SEO). He teaches courses in Undergraduate and Graduate composition, Human Resources Management, Business Statistics and Computers.