Dr. D.D. Sharma is M.B.A., and Ph.D. (MIS). He is Professor & Head, Department of Entrepreneurship Development and Industrial Co-ordination, National Institute of Technical Teachers’ Training and Research (NITTTR), Chandigarh. Dr. Sharma had worked as Associate Professor in Department of Business Management in Punjab Agricultural University, Ludhiana and Himachal Pradesh Institute of Public Administration, Shimla. Dr. Sharma had also served on Faculty of Business Management in Karnataka University, Dharwad (Karnataka) and Punjabi University, Patiala. Dr. Sharma is a life-member of Indian Society of Technical Education, International Council of Small Business (U.S.A.) and Association of Quality and Productivity (U.S.A.) Dr. Sharma has published more than one hundred research papers and authored a number of books, monographs and research reports. Dr. Sharma has also produced 12 video films on various aspects of management. His two standard popular books for Post-Graduate students of business schools are : Marketing Research and Total Quality Management.