Author

Gupta S.L.

Qualification :

About Authors

Dr. S.L. Gupta is an Associate Professor of Marketing at Appeejay School of Marketing. Dr. Gupta possesses 4 years’ corporate experience and 7 years’ academic experience and specialises in marketing stream. He has been teaching Marketing Management, Marketing Research, Sales and Distribution Management, Consumer Behaviour at various Institutes since 1992. He is accredited management teacher from All India Management Association.