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Quick Overview

Authored By

Gupta SL, Pal Sumitra

Publisher: Sultan Chand & Sons

Publishing Year: 2011

Size (mm): 240.00 x 185.00

ISBN: 81-8054-860-4

Page nos.: xvi + 612

MRP: 500.00

Subject: Commerce & Management

₹500.00 + Add to Cart

  • This book provides insight into the consumer behaviour with focus on Indian environment.
  • The contents will enable the marketers to apply the concepts to real time marketing.

  • Understanding Consumer Behaviour
  • Consumer Research
  • Market Segmentation
  • Consumer Needs and Motivation
  • Consumer Personality
  • Consumer Perception
  • The Process of Learning and Memory
  • Nature of Consumer Attitudes
  • Models of Consumer Behaviour
  • Group Dynamics and Consumer Reference Groups
  • Communication, Advertising and Consumer Buying Behaviour
  • The Family and Lifestyle Marketing
  • Social Class and Consumer Behaviour
  • Culture, Subculture and Cross Culture
  • The Process of Innovation and Diffusion of Innovation
  • Consumer Behaviour as a Decision Process
  • Maintaining Customer Satisfaction
  • Consumerism and Public Policy Issues
  • Organisational Buyer Behaviour
Appendices
Glossary

ISBN13: 978-81-8054-860-4

Weight: 900.00

Edition: 2nd Revised Edition

Language: English

Title Code: 849

Author

Authored By : Gupta SL, Pal Sumitra

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