Author

Gupta SL

Distinguished academic and director Department of Management, Birla Institute of Technology (BIT) Mesra, Noida Campus.

About Authors

Dr. S.L. Gupta is a seasoned academician with over 30 years of experience in teaching, research, and academic leadership. Currently a Professor at Birla Institute of Technology, Noida, he has held key roles including Director at BIT Patna and Dean at Waljat College, Muscat. With a Ph.D. and D.Litt., his expertise lies in Marketing, Finance, and Business Research. He has authored 16 books, published 32+ research papers, and guided nine Ph.D. scholars. Honoured with the Best Director – Technical Institutes Award (2013), he is also a life member of several professional bodies and actively contributes to curriculum development, faculty training, and institutional collaborations.

Areas of Expertise: Marketing and Entrepreneurship, Human Resource Management, Organisational Behaviour/Psychology, Consumer Psychology.