Quick Overview

Authored By Gupta C.B., Nair Rajan

Publisher: Sultan Chand & Sons

Publishing Year: 2018

Size: 24.00 x 19.00

ISBN: 93-5161-121-9

MRP: 400.00

Availability: In Stock

₹400.00 + Add to Cart

The following topics have been added in the revised edition:

  • Buying Roles
  • Types of Buying Decisions
  • Scope of Marketing
  • Process of Marketing Management
  • Profile of Rural Markets
Some of the distinctive features of the book are as follows:
  • Learning Objectives to give a bird’s eyeview of the topics covered in each chapter.
  • Lucid, concise and simple language.
  • Real life illustrations from Indian industry.
  • Liberal use of tables and diagrams to illustrate the text.
  • Summary at the end of every chapter for quick revision.
  • Case Study at the end of each chapter.
  • Test Questions culled from examinations of various Universities and Business Schools.
  • Select Bibliography for further study.
We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.

PART—I : INTRODUCTION (INDENTIFYING AND UNDERSTANDING THE MARKET)

  • Nature, Scope and Importance of Marketing 
  • Modern Marketing Concept
  • Marketing Environment and Marketing System
  • Consumer or Buyer Behaviour
  • Market Segmentation and Marketing Mix
  • Marketing Research and Marketing Information System
PART—II : PRODUCT MIX (CREATING VALUE)
  • Product Planning and Product Mix
  • New Product Development
PART—III : PRICING (CAPTURING VALUE)
  • Price Mix
PART—IV : DISTRIBUTION (DELIVERING VALUE)
  • Channels of Distribution 
  • Physical Distribution of Goods
PART—V : PROMOTION (COMMUNICATING VALUE)
  • Promotion Mix 
  • Advertising 
  • Personal Selling 
  • Sales Promotion, Publicity and Public Relations
PART—VI : MARKETING AND SOCIETY
  • Consumer Protection in India 
  • Marketing of Services 
  • Rural Marketing 
  • Strategic Marketing
  • Recent Issues and Developments in Marketing 
APPENDIX
Some Syllabi on Marketing  Management 
Select Bibliography
Index

ISBN13: 978-93-5161-121-9

Weight: 850.00

Edition: 19th Thoroughly Revised Edition

Language: English

Title Code: 187

Author

Authored By : Gupta C.B., Nair Rajan
Customer Reviews
Write Your Own Review
Write Your Own Review
 
   
Write Your Own Review