Quick Overview

Authored By Gupta C.B.

Publisher: Sultan Chand & Sons

Publishing Year: 2017

Size: 24.00 x 18.00

ISBN: 93-5161-091-5

MRP: 295.00

Availability: In Stock

₹295.00 + Add to Cart

Comprehensive Coverage of all the prescribed topics; Systematic arrangement and analytical presentation; Lucid and simple language; Focus on conceptual clarity; Precise and clear exposition of the text; Chapter outline in the beginning of every chapter to provide a bird's eye view of the contents; Extensive use of tables and diagrams to illustrate the text; Summary at the end of every chapter for quick recapitulation; Test Questions at the end of every chapter for self - examination.

Section A : Advertising

  • Introduction to Advertising
  • Media Decisions
  • Message Development
  • Measuring Advertising Effectiveness
  • Advertising Agency
  • Ethical and Legal Aspects of Advertising

Section B : Personal Selling

  • Introduction to Personal Selling
  • Process of Effective Selling
  • Sales Planning and Control
  • Management of Sales Force
Appendix
Question Papers
Objective Type Questions
Select Bibliography

ISBN13: 978-93-5161-091-5

Weight: 550.00

Edition: 9th Revised Edition

Language: English

Title Code: 1133

Author

Authored By : Gupta C.B.
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