It is designed for students of Management and Commerce at post-graduate level and business executives and policy makers in industry.
- Nature and Scope of Corporate Planning
- Contents of Corporate Plans
- Techniques of Corporate Planning
- Defining the Business and its Mission
- Objectives
- Corporate Strategy
- Nature and Scope of Corporate Policy
- Tactics
- Organising the Corporate Planning Function
- Corporate Planning in India
- Social and Ethical Issues in Corporate Planning
Case Studies
Question Papers
Select Bibliography
Index.
ISBN13:
978-81-7014-706-9
Weight:
450.00
Edition:
7th Revised Edition
Language:
English
Title Code:
156