Quick Overview

Authored By Gupta C.B.

Publisher: Sultan Chand & Sons

Publishing Year: 2007

Size: 22.00 x 14.00

ISBN: 81-7014-706-9

MRP: 125.00

Availability: In Stock

₹125.00 + Add to Cart

It is designed for students of Management and Commerce at post-graduate level and business executives and policy makers in industry.

  • Nature and Scope of Corporate Planning
  • Contents of Corporate Plans
  • Techniques of Corporate Planning
  • Defining the Business and its Mission
  • Objectives
  • Corporate Strategy
  • Nature and Scope of Corporate Policy
  • Tactics
  • Organising the Corporate Planning Function
  • Corporate Planning in India
  • Social and Ethical Issues in Corporate Planning
Case Studies
Question Papers
Select Bibliography
Index.

ISBN13: 978-81-7014-706-9

Weight: 450.00

Edition: 7th Revised Edition

Language: English

Title Code: 156

Author

Authored By : Gupta C.B.
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