Quick Overview

Authored By Gupta C.B.

Publisher: Sultan Chand & Sons

Publishing Year: 2017

Size: 24.00 x 18.00

ISBN: 93-5161-113-4

MRP: 400.00

Availability: In Stock

₹400.00 + Add to Cart

This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner.

The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management

SECTION I: INTRODUCTION

  • Nature and scope of business
  • Business System and Its Environment
  • Objectives of Business
  • Social Responsibilities of Business
SECTION II: ORGANISING A BUSINESS
  • Promotion:  Legal and Procedural Aspects (Launching a Business Enterprise)
  • Location: Selection of Region and Site 
  • Forms of Ownership Organisation-1 (Proprietorship and partnership)
  • Forms of Ownership Organisation-11 (Company and Cooperative)
  • Choice of Suitable Form of Business Organisation
SECTION III: MARKETING OF PRODUCTS
  • Nature and Functions of marketing 
  • Channels of Distribution (Home Trade)
  • Exports and Imports (Foreign Trade)
  • Advertising, Salesmanship and Sales Promotion
  • Business Risks 
  • Elements of Insurance
SECTION IV: FINANCING THE BUSINESS
  • Financial Planning (Capitalisation and  Capital Structure)
  • Source of Corporate Finance
  • Special Financial Institutions 
  • Stock Exchange and SEBI
SECTION V: BUSINESS HORIZONS
  • Public Enterprises and Public Utilities
  • Small Business in India
SECTION V: PRINCIPLES OF MANAGEMENT
  • Nature and Scope of Management
  • Functions and Principles of Management
  • Coordination- The Essence of Management
  • Approaches to the Study of Management 
  • Nature and Significance of Planning 
  • Process and Types of Plans
  • Nature and Process of Organising
  • Departmentation
  • Delegation and Decentralisation of Authority
  • Forms of Organisations
  • Nature and Functions of Staffing 
  • Recruitment, Selection and Training
  • Nature and Scope of Directing
  • Motivation and Morale
  • Leadership
  • Communication
  • Nature and Process of Control
  • Techniques of Managerial Controls
APPENDIX
Bibliography
Index

ISBN13: 978-93-5161-113-4

Weight: 1000.00

Edition: 16th Revised Edition

Language: English

Title Code: 169

Author

Authored By : Gupta C.B.
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