Quick Overview

Authored By Gupta C.B.

Publisher: Sultan Chand & Sons

Publishing Year: 2017

Size: 24.00 x 18.00

ISBN: 93-5161-110-3

MRP: 285.00

Availability: In Stock

₹285.00 + Add to Cart

Specially designed  and written for Paper BCH 4.5 (a), Semester IV of B Com (Hons), CBCS and Paper BC 5.3 (a) Semester V of B Com, CBCS of Delhi University.

Salient  Features

  • Comprehensive coverage
  • Systematic arrangement of various topics
  • Examples from Indian industry
  • To the point presentation
  • Lucid and simple language

Pedagogical  Features

  • Chapter outline in the beginning of every chapter to give a bird's eye-view of the contents
  • Tables and diagrams to illustrate the text
  • Very short answer, short answer and long answer type questions
  • Case studies of Indian entrepreneurs

UNIT I : INTRODUCTION

  • Nature and Role of Entrepreneurship
  • Routes of Entrepreneurship
  • Creativity and Innovation
  • Dimensions of Entrepreneurship
UNIT II: TYPES OF BUSINESS ENTITIES
  • Micro, Small and Medium Enterprises
  • Business Groups, Business Houses and Family Business
  • Contemporary Role Models in Indian Business
UNIT III: ENTREPRENEURIAL SUSTAINABILITY
  • Institutions Assisting Entrepreneurs
  • Entrepreneurial Development in India
  • Business Incubators, Angel Investors, Venture Capital and Private Equity Funds
UNIT IV: BUSINESS PLAN PREPARATION
  • Sources and Techniques of Business Ideas
  • Feasibility Analysis
  • Business Plan
UNIT V : MARSHALLING RESOURCES
  • Financing the New Venture
  • Production and Operations Management
  • Marketing Issues in a New Venture
  • Building the New Venture Team
  • Forms of Ownership for New Venture
  • Growth and Transition of a Venture
  • Accounting and Financial Statements of a New Venture
UNIT VI: APPENDICES
  • Case Studies of Successful and Unsuccessful Entrepreneurs
  • Model Feasibility Reports
  • Bibliography
  • Question Paper of B.Com (Hons.) May 2017

ISBN13: 978-93-5161-110-3

Weight: 650.00

Edition: 2nd Thoroughly Revised Edition

Language: English

Title Code: 1234

Author

Authored By : Gupta C.B.
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