Quick Overview

Authored By Gupta C.B.

Publisher: Sultan Chand & Sons

Publishing Year: 2015

Size: 24.00 x 18.00

ISBN: 93-5161-020-5

MRP: 275.00

Availability: In Stock

₹275.00 + Add to Cart

Some of the distinctive features of the book are as follows:

  • Full coverage of the prescribed syllabus
  • Systematic arrangement of topics and analytical presentation.
  • Learning objectives in the beginning of each chapter to provide a bird's eye-view of the contents.
  • Extensive use of Tables and diagrams to illustrate the text
  • Examples from Indian industry
  • Reader friendly format and simple language
  • Summary at the end of each chapter for quick-revision before the examination.
  • Test questions culled from B.Com. (Hons.) examinations of Delhi University.
Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level.

SALIENT FEATURES
  • Comprehensive and analytical presentation of the subject matter.
  • Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents.
  • Tables and diagrams to facilitate understanding.
  • Examples from Indian Industry.
  • Summary at the end of each chapter for quick revision before the examination.
  • Reader friendly format and simple language.
  • Test questions culled from B.Com. (Hons.) examinations of Delhi University.

Unit-I: Introduction and Consumer Behaviour

  • Nature, Importance and Scope of Marketing 
  • Evolution of Marketing Concepts 
  • Marketing Mix 
  • Marketing Environment 
  • Consumer Behaviour – An Overview 
Unit-II: Market Selection and Product
  • Market Segmentation and Product Positioning 
  • Product Decisions 
  • New Product Development 
Unit-III: Pricing and Promotion
  • Pricing Decisions 
  • Promotion Decisions 
Unit-IV: Distribution And Retailing
  • Channels of Distribution 
  • Physical Distribution 
  • Retailing 
Unit-V: Rural Marketing Consumer Protection and Developments In Marketing
  • Rural Marketing 
  • Consumer Protection 
  • Recent Developments in Marketing

ISBN13: 978-93-5161-020-5

Weight: 500.00

Edition: 3rd Revised Edition

Language: English

Title Code: 1191

Author

Authored By : Gupta C.B.
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