Quick Overview

Authored By Gupta C.B.

Publisher: Sultan Chand & Sons

Publishing Year: 2018

Size: 24.00 x 18.00

ISBN: 93-5161-130-1

MRP: 200.00

Availability: In Stock

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This book has been especially designed and written for B.Com. (Hons) and B.Com Courses of Delhi University. Some of the distinctive features of the book are as follows: 

  • Learning objectives to indicate at a glance the topics covered in each chapter.
  • Tables and diagrams to illustrate the text.
  • Examples from India's corporate sector.
  • Summary at the end of each chapter for quick revision before the examination.
  • Simple language and lucid style.

UNIT I: INTRODUCTION

  • Marketing Communications
  • Introduction to Advertising
  • Advertising Objectives
  • Setting the Advertising Budget
UNIT II: MEDIA DECISIONS
  • Types of Advertising Media
  • Media Planning and Scheduling 
  • Media Planning and Scheduling
UNIT III: MESSAGE DEVELOPMENT
  • Advertising Copy
  • Advertising Appeals
UNIT IV: MEASURING ADVERTISING EFFECTIVENESS
  • Measuring Advertising Effectiveness
UNIT V: ORGANIZATIONAL ARRANGEMENTS
  • Advertising Agency
  • Social, Ethical and Legal Aspects of Advertising in India
  • Recent Development and Issues in Advertising
Question Paper of B. Com. Examination, 2017

ISBN13: 978-93-5161-130-1

Weight: 0.00

Edition: 1st Edition

Language: English

Title Code:

Author

Authored By : Gupta C.B.
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