Visual Merchandising is the foremost communicator between Consumers and Retailers.
This book presents the importance of Malls in the lives of millennial shoppers and paints a comprehensive picture of the way VM influences Consumer Behavior in Shopping Malls.
An indispensable read for the students' of Professional Courses in Retail Marketing, Visual Merchandising and Mall Management.
Salient Features
- Concept of Visual Merchandising and Store atmospherics.
- Role of Visual Merchandisers in deciding the pattern of displays and frequency of changing exhibits and props.
- Analysis of Shopping Behavior of Consumers: Case Study Narratives.
- Perspective of Retailers with regard to problems they encounter in Shopping Malls.
Foreword
Preface
List of Figures
List of Plates
List of Tables
List of Maps
Abbrevations
- Anthropology and Business: An Introduction
- Literature Review – Shopping Malls and Visual Merchandising
- Research Methodology: Approaches and Techniques
- Shopping Behaviour of Young Consumers
- Ethnography of Shopping Malls
Summary and Conclusions
Bibliography
Annexures
Glossary
ISBN13:
978-81-7211-399-5
Weight:
0.00
Edition:
1st Edition
Language:
English
Title Code:
NBC