Quick Overview

Authored By

Publisher: Sultan Chand & Sons

Publishing Year: 2010

Size (mm): 22.00 x 14.00

ISBN: 81-8054-577-1

MRP: 295.00

Availability: In Stock

₹295.00 + Add to Cart

Distinguishing Features

  • Each chapter is a module with a central theme and has been developed logically from basics to advanced concepts.
  • Summary is given at the end of each chapter.

Part I : Marketing—A Macro Approach 

  • Markets : Meaning and Classification
  • Evolution of Marketing Concept
  • Marketing–Macro and Micro
  • Features of Modern Marketing
  • Approaches to Study of Marketing
  • Marketing Environment
  • Functions of Exchange and Physical Distribution
  • Facilitating Functions.

Part II : Marketing—A Micro Approach 

  • Marketing Management & Planning Process
  • Marketing Organisation
  • Marketing Research and MIS
  • Consumer Behaviour
  • Product Mix
  • Price Mix
  • Sales Promotion and Advertising
  • Personal Selling
  • Physical Distribution Mix.

Part III : Marketing—Specialities 

  • Marketing of Industrial Products
  • Marketing of Consumer Products
  • Marketing of Services
  • Marketing of Agricultural Products
  • Rural Marketing.

ISBN13: 978-81-8054-577-1

Weight: 500.00

Edition: 7th Revised Edition

Language: English

Title Code: 185


Authored By : Nair Rajan
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