Quick Overview

Authored By

Publisher: Sultan Chand & Sons

Publishing Year: 2016

Size (mm): 240.00 x 185.00

ISBN: 93-5161-059-5

Page nos.: xxiv + 820

MRP: 595.00

Subject: Commerce & Management

₹595.00 + Add to Cart

This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes.

Distinguishing Features

  • Very comprehensive text with lucid and easy language.
  • Emphasis given to the application of the analytical and empirical tools.
  • Greater emphasis on explanation of the more difficult concepts and methods.
  • Large number of Case Studies alongwith the solved examples in the text.
  • Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions.

PART I - The Introduction

  • Meaning and Scope
  • Fundamental Concepts, Models and Methods
  • Alternative Objectives of the Firm.

PART II - The Demand

  • Theory of Consumer Choice
  • Demand Analysis
  • Elasticity of Demand and Demand Estimation
  • Demand Forecasting—An Introduction
  • Methods of Demand Forecasting
  • Advertising and Demand

PART III - Production and Cost

  • Supply and Production Decision
  • Cost of Production (Appendix Cost Elasticity, Cost control and Reduction)
  • Inventory Cost Management.

PART IV - Pricing and Output Decisions

  • Theory of Pricing—Perfect Competition and Monopoly
  • The Limiting Cases
  • Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly
  • Pricing Practices and Strategies
  • Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix
  • Optimum Product Line)
  • General considerations in Pricing and Price Forecasting.

PART V - The Profit

  • Factor Markets and Factor Prices. Profit—Theory and Measurement
  • Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis.

PART VI - Capital Budgeting

  • Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects
  • Capital Budgeting : Cost of Capital
  • Risk in Project Analysis.

PART VII - Economic Activity and the Role of Government

  • National Income and Business Cycle
  • The Role of Government in Market Economy
  • Government and Business : An Analysis of Economic Policy — An Indian Case
  • Public Sector Decisions.

PART VIII - The External Sector

  • International Trade and International Finance
  • Economic Decisions in Multinational Setting.

PART IX - Quantitative Techniques of Economic Analysis

  • Linear Programming and Optimising Products
  • Input-Output Analysis
  • Game Theory and Strategic Decision Making


  • Integrating Case Studies
  • Review Questions
  • Answers to Questions
  • Present Value Tables
  • Mathematical Treatment of Managerial Economics.

ISBN13: 978-93-5161-059-5

Weight: 1200.00

Edition: 21st Revised Edition

Language: English

Title Code: 411


Authored By : Mehta P.L.
Customer Reviews
  • Dr D Babin Dhas 29/10/2023

    I thank sultan chand publishers for their prompt action in sending the books. It really helped me in the preparation. Thank you

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