This book which can claim to be a pioneering work and trend-setter in dealing with the set of S-factors [Subject, Substance, Structure, Sequence and Style] should defitely help readers to achieve a set of C-factors [Confidence, Contribution to fresh thinking, Competitive advantage, Creative arguments, Conclusive remark].
In the new revised edition of the book, the reader will discover some significant changes. Among others, some new materials can be expected with reference to :
I. Theory : The conceptual-and-analytical framework incorporates latest developments in macro-economics of growth and development, business fluctuation – Principles and Policies covering local to national to global level. In particular, issues related to Inclusive Growth, Human Development, Corruption, Economic offences and Business Ethics Non-economic & Non-market factors etc., have received special attention.
II. Indian System Environment : It is thoroughly revised and updated with special reference to XIth Five year Plan, 13th Finance Commission, latest Fisal Policy, Monetary Policy, Physical Regulatory Policy, Economic Reforms, India’s global position & power (both international and inter-temporal). Emerging challenges for Indian economy/industry/business/management (both micro and macro), political economy of Cross Boarder terrorism.
III. Indian Data Environment : The data base has been updated with reference to sources such as Government, RBI, FICCI, ASSOCHAM, CII, AER, CRB, ET, FE, BS, BW, EPW etc. Some Data have also been obtained from World Bank, IMF, World Development Report, EU, UNDP etc.
IV. Appendices are also refreshing, typical of a new look and relook. Extracts from a few selected Chairman’s speech should mark as a handy additional reference.
13th Revised Edition