Quick Overview

Authored By Dr. R.C. Bhatia

Publisher: Sultan Chand & Sons

Publishing Year: 2020

Size: 184.15 x 241.30

ISBN: 93-5161-172-1

MRP: 350.00

Availability: In Stock

₹350.00 + Add to Cart


This book is mainly written for the students of B.Com., B.Com. (Hons.) and teachers of Delhi University, Guru Gobind Singh Indraprastha University, Madras University and Bangalore University. The idea is that improvements can best come from creative thinking by the entrepreneur about his/her own enterprise, which motivate the entrepreneur to take action to improve his business. This book will also be useful for trainers who support entrepreneurship development during seminars and workshops.
1. Student Centric-Classroom simulative: Written in a simple lucid language.
2. Industry-Institute Interface: Enriched by my own industrial experience the concepts are linked to real life situations, bringing gradation between industry and institute.
3. Coverage: A thorough coverage of conceptual framework on entrepreneurship development and business enterprises.
4. Self-Learning Exercises: Many exercises at the end of every chapter for self-assessment and development.

1. Entrepreneur and Entrepreneurship

2. Entrepreneurial Mindset – Innovation and Creativity

3. Entrepreneurial Decision Making – Biases and Heuristics

4. Business Risks

5. Social and Commercial Entrepreneurship

6. Business

7. Facilitators and Inhibitors of Business

8. Role of E-Commerce and M-Commerce

9. Technological Innovation and its Viability

10. Ethical Considerations

11. Market and Society

12. Demand and Supply Factors

13. Understanding Customer Adoption Process

14. Management

15. Managing Finance

16. Managing Human Resource

17. Business Ideas

18. Business Plan

19. Business Incubators, Angel Investors and Private Equity Funds, etc.

20. Self Help Group

Important Questions

ISBN13: 978-93-5161-172-1,

Weight: 696.00

Edition: First: 2020

Language: English

Title Code: TC 008

Author

Authored By : Dr. R.C. Bhatia
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