Quick Overview

Publisher: Sultan Chand & Sons

Publishing Year: 2022

Size (mm): 240.00 x 185.00

ISBN: 93-91820-18-3

Page nos.: xxxvi + 340

MRP: 275.00

Subject: Mathematical Sciences

₹275.00 + Add to Cart

Research methodology is taught as a supporting subject in several ways in many academic disciplines such as  education, psychology, social work, library studies and marketing research. The core philosophical base for this book comes from my conviction that, although these disciplines vary in content, their broad approach to a research enquiry is similar. This book, therefore, is addressed to these academic disciplines and business people. This textbook provides the readers  with an understanding of the Introduction to Research, types of research, Steps in Research Process, Identification of Research Problems, Importance of Review of Literature, Research Design, Methods of Data Collection, Hypothesis, Sampling Techniques, Introduction to SPSS, Descriptive Statistics, Cross tabulation, One Sample t-Test, Paired Sample t-test, One Way ANOVA, Two Way ANOVA, Factorial ANOVA, MANOVA, Chi-Square Test, Non- Parametric Test, MANN Whitney Test, Wilcoxan Test, Kruskal -Wallis Test, Friedman Test,  Correlation Analysis, Multiple Regression Analysis, Factor Analysis, Cluster Analysis, Multi - Dimensional Scaling, Discriminate Analysis , Canonical Correlation, Overview of Structural Equation Model (SEM) and Report Writing.  It uses simple examples to demystify complex theories and methodologies. This well-organized book deals with the variety of research methods and tools  used in management and social sciences with application of SPSS. A Handbook of Research Methodology is recommended for use in undergraduate and postgraduate courses focusing on research methodologies in various disciplines.
          The edition contains significant additional input in almost every chapter of the book. It provided enhanced insights into issues from emerging countries' business. The practical examples covers all aspects of parametric and non - parametric test which is relevant for business in these emerging countries. This edition includes several new cases and examples which would help students comprehend the research methodologies illustrated in each chapter. This edition will equip students with the knowledge of skills involved in this basic research process.

  • Introduction to Research
  • Types to Research
  • Steps in Research Process
  • Identification of Research Problems
  • Review of Literature
  • Research Design
  • Methods of Data Collection
  • Hypothesis
  • Sampling Techniques
  • Introduction to Statistical Package for Social Sciences (SPSS)
  • Descriptive Statistics
  • Cronbach’s Alpha Test
  • Parametric Test
  • One Sample T-test
  • Two-sample T-test or Independent Sample t-test
  • Paired Sample T-test
  • Analysis of Variance (ANOVA)
  • Two-way ANOVA
  • Factorial ANOVA
  • Multivariate Analysis of Variance (MANOVA)
  • Chi-square Test
  • Non-parametric Tests 
  • Friedman’s Test
  • Mann-whitney Test or U-test
  • Wilcoxon Signed Rank Test
  • Kruskal Wallis Test
  • Meaning of Correlation Analysis
  • Multiple Regression Analysis
  • Factor Analysis
  • Cluster Analysis
  • Multidimensional Scaling
  • Discriminant Analysis
  • Structural Equations Modelling
  • Interpretation and Report Preparation

ISBN13: 978-93-91820-18-3

Weight: 0.00

Edition: 1st Edition

Language: English

Title Code: TC 1256

Customer Reviews
  • Dr. Kuldeep Goswami 27/4/2022

    It is a need of time. this book is much needed for beginners as well as research scholars. especially students from arts humanities and commerce will find this book more useful. Step by step execution with photo of SPSS is the main advantages of this book. I wish to see some advanced statistical analysis in this book in near future say in next edition which could grab more and more readers.

  • vishal singh 17/2/2022

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