Comprehensive Coverage of all the prescribed topics; Systematic arrangement and analytical presentation; Lucid and simple language; Focus on conceptual clarity; Precise and clear exposition of the text; Chapter outline in the beginning of every chapter to provide a bird's eye view of the contents; Extensive use of tables and diagrams to illustrate the text; Summary at the end of every chapter for quick recapitulation; Test Questions at the end of every chapter for self - examination.
Section A : Advertising
- Introduction to Advertising
- Media Decisions
- Message Development
- Measuring Advertising Effectiveness
- Advertising Agency
- Ethical and Legal Aspects of Advertising
Section B : Personal Selling
- Introduction to Personal Selling
- Process of Effective Selling
- Sales Planning and Control
- Management of Sales Force
Appendix
Question Papers
Objective Type Questions
Select Bibliography
ISBN13:
978-93-5161-091-5
Weight:
550.00
Edition:
9th Revised Edition
Language:
English
Title Code:
1133