Quick Overview

Authored By

Publisher: Sultan Chand & Sons

Publishing Year: 2007

Size (mm): 22.00 x 14.00

ISBN: 81-7014-706-9

Page nos.: xvi + 456

MRP: 125.00

Subject: Commerce & Management

₹125.00 + Add to Cart

It is designed for students of Management and Commerce at post-graduate level and business executives and policy makers in industry.

  • Nature and Scope of Corporate Planning
  • Contents of Corporate Plans
  • Techniques of Corporate Planning
  • Defining the Business and its Mission
  • Objectives
  • Corporate Strategy
  • Nature and Scope of Corporate Policy
  • Tactics
  • Organising the Corporate Planning Function
  • Corporate Planning in India
  • Social and Ethical Issues in Corporate Planning
Case Studies
Question Papers
Select Bibliography

ISBN13: 978-81-7014-706-9

Weight: 450.00

Edition: 7th Revised Edition

Language: English

Title Code: 156


Authored By : Gupta CB (Dr)
Customer Reviews
  • Raju 27/1/2021

    Excellent Book, Book is very useful for students

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