Quick Overview

Authored By

Publisher: Sultan Chand & Sons

Publishing Year: 2012

Size (mm): 24.00 x 18.00

ISBN: 81-8054-888-8

Page nos.: xvi + 438

MRP: 350.00

Subject: Commerce & Management

₹350.00 + Add to Cart

The present text is designed to be a standard text book for students of BBA, B.Com., BBM, BBS etc. it is in response to the demand for a text dealing with the essentials of management. In addition to providing a conceptual framework, the book lays thread, bare the fundamentals of management and presents managerial concepts and techniques in a simple but concise manner. The vast area of knowledge on the subject has been distilled and organised into four units.

Salient features

  • Chapter contents in the beginning of every chapter to provide a bird’s eyeview of the contents.
  • Tables and Diagrams to illustrate the text.
  • Conceptual, Objective Type and Long Answer Questions at the end of every chapter.
  • A concise and to the point description of the object.
  • Lucid, simple and conversational language.
  • Based on the Author’s experience of four decades.

Unit - I

  • Nature and Scope of management
  • Evolution of management Thought
  • Business Ethics and Social Responsibility.
Unit - II
  • Planning
  • Forecasting
  • Decision making
  • Organising.
Unit - III
  • Staffing
  • Directing
  • Motivation and Morale
  • Quality of Work Life.
Unit - IV
  • Leadership
  • Communication
  • Controlling
  • Total quality management
  • Organisational Change
  • Organisation Development.
Appendix : Cases in Management

ISBN13: 978-81-8054-888-8

Weight: 650.00

Edition: 3rd Revised & Enlarged Edition

Language: English

Title Code: 1172


Authored By : Gupta CB (Dr)
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