Quick Overview

Authored By Gupta CB

Ebook:

Publisher: Sultan Chand & Sons

Publishing Year: 2017

Size (mm): 24.00 x 18.00

ISBN: 93-5161-113-4

MRP: 400.00

Availability: In Stock

₹400.00 + Add to Cart

This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner.

The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management

SECTION I: INTRODUCTION

  • Nature and scope of business
  • Business System and Its Environment
  • Objectives of Business
  • Social Responsibilities of Business
SECTION II: ORGANISING A BUSINESS
  • Promotion:  Legal and Procedural Aspects (Launching a Business Enterprise)
  • Location: Selection of Region and Site 
  • Forms of Ownership Organisation-1 (Proprietorship and partnership)
  • Forms of Ownership Organisation-11 (Company and Cooperative)
  • Choice of Suitable Form of Business Organisation
SECTION III: MARKETING OF PRODUCTS
  • Nature and Functions of marketing 
  • Channels of Distribution (Home Trade)
  • Exports and Imports (Foreign Trade)
  • Advertising, Salesmanship and Sales Promotion
  • Business Risks 
  • Elements of Insurance
SECTION IV: FINANCING THE BUSINESS
  • Financial Planning (Capitalisation and  Capital Structure)
  • Source of Corporate Finance
  • Special Financial Institutions 
  • Stock Exchange and SEBI
SECTION V: BUSINESS HORIZONS
  • Public Enterprises and Public Utilities
  • Small Business in India
SECTION V: PRINCIPLES OF MANAGEMENT
  • Nature and Scope of Management
  • Functions and Principles of Management
  • Coordination- The Essence of Management
  • Approaches to the Study of Management 
  • Nature and Significance of Planning 
  • Process and Types of Plans
  • Nature and Process of Organising
  • Departmentation
  • Delegation and Decentralisation of Authority
  • Forms of Organisations
  • Nature and Functions of Staffing 
  • Recruitment, Selection and Training
  • Nature and Scope of Directing
  • Motivation and Morale
  • Leadership
  • Communication
  • Nature and Process of Control
  • Techniques of Managerial Controls
APPENDIX
Bibliography
Index

ISBN13: 978-93-5161-113-4

Weight: 1000.00

Edition: 16th Revised Edition

Language: English

Title Code: 169

Author

Authored By : Gupta CB
Customer Reviews
  • DR D CH APPARAO 22/1/2021

    Perfect coverage of all prescribed topics, Systematic layout and analytical presentation clearly, simple language, clarity, Precise and clear position of the text Chars. Chapter outline in the beginning of every chapter to provide the contents Extensive use of tables and diagrams to illustrate the text Summary at the end of each chapter for quick revision.

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