About the Book
This book has been designed primarily as a text – book for B.Com Degree Students of Delhi University and of other Indian Universities. It describes the basic concepts and techniques in a simple and lucid manner.
The book is divided into six parts, namely – Introduction of Business Organising a Business, Marketing of Products, Financing the Business, Business Horizons and Principles of Management.
Salient Features
- Learning objectives at the beginning of each chapter to provide at a glance the topics covered.
- Tables and Diagrams to illustrate the text.
- Summary and Key-terms at the end of each chapter for quick revision.
- Test questions culled from B.Com. and BBA Examinations of various Universities for self-examination.
- Bibliography and Index further enhance the value of the book
SECTION I: INTRODUCTION
- Nature and scope of business
- Business System and Its Environment
- Objectives of Business
- Social Responsibilities of Business
SECTION II: ORGANISING A BUSINESS
- Promotion: Legal and Procedural Aspects (Launching a Business Enterprise)
- Location: Selection of Region and Site
- Forms of Ownership Organisation-1 (Proprietorship and partnership)
- Forms of Ownership Organisation-11 (Company and Cooperative)
- Choice of Suitable Form of Business Organisation
SECTION III: MARKETING OF PRODUCTS
- Nature and Functions of marketing
- Channels of Distribution (Home Trade)
- Exports and Imports (Foreign Trade)
- Advertising, Salesmanship and Sales Promotion
- Business Risks
- Elements of Insurance
SECTION IV: FINANCING THE BUSINESS
- Financial Planning (Capitalisation and Capital Structure)
- Source of Corporate Finance
- Special Financial Institutions
- Stock Exchange and SEBI
SECTION V: BUSINESS HORIZONS
- Public Enterprises and Public Utilities
- Small Business in India
SECTION V: PRINCIPLES OF MANAGEMENT
- Nature and Scope of Management
- Functions and Principles of Management
- Coordination- The Essence of Management
- Approaches to the Study of Management
- Nature and Significance of Planning
- Process and Types of Plans
- Nature and Process of Organising
- Departmentation
- Delegation and Decentralisation of Authority
- Forms of Organisations
- Nature and Functions of Staffing
- Recruitment, Selection and Training
- Nature and Scope of Directing
- Motivation and Morale
- Leadership
- Communication
- Nature and Process of Control
- Techniques of Managerial Controls
Appendix
Bibliography
Index
ISBN13:
978-93-5161-136-3
Weight:
1000.00
Edition:
17th Revised Edition
Language:
English
Title Code:
169