Quick Overview

Authored By

Publisher: Sultan Chand & Sons

Publishing Year: 2018

Size (mm): 24.00 x 18.00

ISBN: 93-5161-108-0

Page nos.: xvi + 248

MRP: 210.00

Subject: Commerce & Management

₹210.00 + Add to Cart

Salient Features

  • Comprehensive coverage of various topics.
  • Systematic arrangement and analytical presentation
  • Contains several topics of contemporary interest e.g. Relationship Marketing, Social Marketing, Rural Marketing, marketing of Services, Consumer protection, Strategic marketing, Online Marketing, and so on.
  • Lucid and Simple language
  • Emphasis on conceptual clarity
  • Precise and clear exposition of the text

Pedagogical Features

  • Learning Objectives in the beginning of every chapter to provide a bird’s eye view of the contents
  • Boxes to provide a view of practices in Indian industry.
  • Extensive use of tables and diagrams to illustrate the text
  • Summary at the end of every chapter for quick recapitulation
  • Review Questions culled from various examinations of universities and business schools
  • Case study at the end of every chapter

  • Introduction to Marketing
  • Marketing Environment and Consumer Behaviour
  • Market Segmentation and Product Positioning
  • Product Decisions
  • Pricing Decisions
  • Distribution Decisions
  • Promotion Decisions
  • Case Studies
  • Question Papers of Delhi University

ISBN13: 978-93-5161-108-0

Weight: 400.00

Edition: 7th Revised Edition

Language: English

Title Code: 1149


Authored By : Gupta CB (Dr)
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