Section I: Advertising – Introduction
- Historical Perspective of Advertising
- Types of Advertising
- The Advertising Agency
- Types of Media
- Markets Analysis: Segmentation and Targeting
- Market Analysis: Family Life Cycle and Life Style Marketing
- Perception, Learning and Diffusion Process of Communication
- Creative Execution
- Media Selection, Planning and Scheduling
- Creativity in Advertising
- Advertising Budget
- Direct Marketing and Customer Satisfaction
- Role of Strategies in Marketing Communication Process
- Internet as an Emerging Advertising Medium
- Publicity and Public Relations
- Advertising Research
Section II: Sales Promotion Management – An Introduction to Sale Promotion
- Sales Promotion Planning, Budget and Evaluation
- Types and Techniques of Sales Promotion
- Personal Selling
- Sales Display, sales Forecasting, Sales Budgeting and Control
- Sales Promotion through Selling Skills
- Sales Meeting, Sales Training and Sales Presentation
- Promotion of Services
- Relationship Marketing
ISBN13:
978-81-8054-861-1
Weight:
0.00
Edition:
1st Edition
Language:
English
Title Code:
868