Quick Overview

Authored By

Publisher: Sultan Chand & Sons

Publishing Year: 2014

Size (mm): 24.00 x 18.00

ISBN: 81-8054-860-4

MRP: 400.00

Availability: In Stock

₹400.00 + Add to Cart

  • This book provides insight into the consumer behaviour with focus on Indian environment.
  • The contents will enable the marketers to apply the concepts to real time marketing.

  • Understanding Consumer Behaviour
  • Consumer Research
  • Market Segmentation
  • Consumer Needs and Motivation
  • Consumer Personality
  • Consumer Perception
  • The Process of Learning an Consumer Behaviour
  • The Nature of Consumer Attitudes
  • Models of Consumer Behaviour
  • Group Dynamics and Consumer Reference Groups
  • Communication, Advertising and Consumer Buying Behaviour
  • The Family and Life Style Marketing
  • Social Class and Consumer Behaviour
  • Culture, Sub-Culture and Cross Culture
  • The Process of Innovations and Diffusion of Innovation
  • Consumer Behaviour as a Decision Process Maintaining Consumer Satisfaction
  • Consumerism and Public Policy Issues, Organisational Buyer Behaviour
  • Case Study–Appendices
  • Glossary.

ISBN13: 978-81-8054-860-4

Weight: 900.00

Edition: 2nd Revised Edition

Language: English

Title Code: 849


Authored By : Gupta SL, Pal Sumitra
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