In an ever-evolving marketplace, mastering the art of advertising, sales promotion, and personal selling is crucial for any business aiming to thrive. This comprehensive guide offers a deep dive into the strategies and techniques that drive successful marketing campaigns.
Salient Features
- Proven methods for creating impactful advertising that resonates with your target audience.
- Effective sales promotion tactics that boost engagement and drive sales.
- Personal selling techniques that build strong customer relationships and foster brand loyalty.
- Real-world case studies and examples from various industries.
Unit-I: Advertising
1 Understanding the Basics of Communication and New Media
2 Introduction to Advertising
3 Advertising Campaign Planning and Budgeting
4 Advertising Copy and Layout
5 Media Planning and Selection
6 Advertising Evaluation and Control
Unit-II: Sales Promotion
7 Introduction to Sales Promotion
8 Consumer Sales Promotion
9 Trade Sales Promotion
10 Sales Force Promotion and Legal Issues
11 Sales Promotion Planning and Management
Unit-III: Personal Selling
12 Sales Management Strategy
13 Personal Selling
14 Recruitment and Selection of Salesforce
15 Compensation and Motivation of Salesforce
16 Monitoring and Performance Appraisal
17 Sales Forecasting, Quotas, and Territory Management
Unit-IV: Emerging Media
18 The Role of the Internet in Modern Selling
19 How to Advertise Effectively on Latest Social Media Platforms
Unit-V: Annexures
20.1 Futuristic Advertising Examples
20.2 AI Tools for Advertising, Sales Promotion and Personal Selling
20.3 Popular Advertisements in India
ISBN13:
978-93-49290-36-5
Weight:
0.00
Edition:
First Edition
Language:
English
Title Code:
TC 1320