Quick Overview

Publisher: Sultan Chand & Sons

Publishing Year: 2009

Size (mm): 24.00 x 18.00

ISBN: 81-8054-738-6

Page nos.: xx + 540

MRP: 200.00

Subject: Commerce & Management

₹200.00 + Add to Cart

Salient Features

  • The first book on Business Economics based on Unit-wise structure of course contents to facilitate teaching, study and examination in Guru Govind Singh Inderaprastha Univerity, Delhi Business Economics Curriculum.
  • Metrical Dimension of the Subject is also duly emphasized.
  • A number of decision-making situations in the form of practical illustrations of solved practical problems and case study illustration have been included.
  • A good number of Indian examples and examples and experiences specially relevant for Indian Student have been incorporated.
  • Numerous Tables, Diagrams and Charts Illustrate analysis of different concepts/principles and their application.
  • A large number of Practical Problems with Solutions. Objective Type Questions – Multiple choice type and True and False type and Review Questions at chapter end are given so as to provide ample material for class dicussion, Homework assignments and University Examinations.
  • Plenty of solved numericals (non-calculus as well as involving elementary calculus) are given.
  • A number of Cases for class discussion and home assignments are provided.
  • A rich Question Bank follows comprising solved short answer questions and true / false and correct / incorrect type questions besides recent examination paper of GGSIP University Delhi.

Section I: Introduction to Business Economics and Fundamental Concepts

  • Nature, Scope and Importance of Business Economics
  • Fundamental Concepts in Business Economics
Section II: Economic Theories of Consumer Behaviour 
  • Utility Theory
  • Indifference Curve Analysis
  • Income and Substitution Effect
Section III: Demand Analysis
  • Theory of Demand: Demand Determinants
  • Demand Elasticities- Concepts and Measurement
Section IV: Demand Forecasting
  • Demand Forecasting – General Considerations
  • Demand Forecasting – Survey Methods
  • Demand Forecasting – Statistical Methods
Section V: Theory of Production
  • Production and Factors of Production
  • Production Functions 
  • Economics and Diseconomies of Scale
Section VI: Cost Analysis
  • Cost Concepts
  • Short – run and long – run Cost Curves- Traditional and Modern Approaches
Section VII: Price Output Decisions
  • Market Structure
  • Perfect Competition and Price Output Decisions
  • Monopoly and Price – Output Decisions
  • Price Discrimination
  • Monopolistic Competition and Price Output Decisions
  • Oligopoly and Price Output Decisions
  • Oligopoly – Classical Models
  • Collusive Oligopoly – Cartels
  • Price Leadership

ISBN13: 978-81-8054-738-6

Weight: 710.00

Edition: 1st Edition

Language: English

Title Code: 1169

Customer Reviews
  • Richa Agarwal Agarwal 16/4/2021

    Good reliable and relevant content.

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