Quick Overview

Publisher: Sultan Chand & Sons

Publishing Year: 2014

Size (mm): 240.00 x 160.00

ISBN: 81-8054-914-4

Page nos.: xxiv + 982

MRP: 595.00

Subject: Commerce & Management

₹595.00 + Add to Cart

It is meant for students of M.Com. and Business Management Courses and Business Managers.

A concerted effort has been made to impart empirical content or practice-orientation to the various concepts of Pure Economics. The book contains many decision-making situations in the form of Illustrations.

Part I – Introduction

  • Nature and Scope of Managerial Economics
  • Economic Theory and Managerial Economics
  • Managerial Economist — Role and Responsibilities.

Part II – Demand Analysis and Forecasting 

  • Demand Determinants
  • Demand Distinctions
  • Demand Forecasting—General Considerations
  • Methods of Demand Forecasting

Part III – Cost Analysis

  • Cost Concepts Classifications and Determinants
  • Cost-Output Relationship
  • Economies and Diseconomies of Scale
  • Cost Control and Cost Reduction

Part IV – Production and Supply Analysis 

  • Production Functions
  • Supply Analysis

Part V – Price and Output Decisions under Different Market Structures

  • Perfect Competition
  • Monopoly and Monopsony
  • Price Discrimination
  • Monopolistic Competition
  • Oligopoly and Oligopsony

Part VI – Pricing Policies and Practice 

  • Price Policies
  • Pricing Methods
  • Specific Pricing Problems
  • Price Discounts and Differentials
  • Product Line Coverage and Pricing
  • Price Forecasting

Part VII – Profit Management

  • Nature of Profit
  • Measuring Accounting Profit
  • Profit Policies
  • Profit Planning and Forecasting

Part VIII – Capital Management

  • Capital Budgeting
  • Cost of Capital
  • Appraising
  • Project Profitability
  • Risk Probability & Investment Decisions

Part IX – Macro Economics and Business Decisions

  • Business Cycle and Business Policies
  • Demand Recession in India—Causes, Indicators and Prevention
  • Economic Forecasting for Business—Input-Output Analysis
  • National Income Accounting for Managers

Part X – Linear Programming for Economic Analysis

  • Linear Programming - Graphical Methods
  • Linear Programming - Simplex Method
  • Cost Minimization Problems
  • Dual and Shadow Prices

Part XI – Operations Research Techniques in Managerial Economics

  • Inventory Models
  • Theory of Games
  • Decision Theory

Part XII – Quantitative Economics for Management

  • Economics for Management
  • Mathematical Economics of the Firm.

Part XIII– Managerial Economics in the Context of Globalisation

  • Economic Basis of International Business
  • Overseas Demand Analysis
  • Export Pricing
  • Decision Making Framework for Export Business
  • Overseas Capital Budgeting

Part XIV- Government & Business- Indian Perspective

  • Safeguarding Competition Anti-Trust Laws & Competition Act
  • Statutory Price Fixation in India
  • Disinvestment in India – Policy & Implementation

Part XV – Case Methodology Cases with Workouts and Caselets with Answers

  • Case Study Methodology
  • Cases and Caselets

Part XVI — Economic Environment of Business Decision-making 

  • Macro Economic Aggregates & Concepts
  • Fiscal Policy
  • Monetary Policy
  • Price Indices India’s Trade Policy and Related Aspects
  • Foreign Exchange Management in India • Balance of Payments

Part XVII – Further Topics on Monopoly and Oligopoly 

  • Multi-Plant Monopoly and social Cost of Monopoly
  • Regulation and control of Monopoly
  • Price Leadership – Low cost, Dominant & Barometric
  • Collusive Oligopoly-cartels
  • Oligopoly - Classical Models

Part XVIII – Economic Theories of Consumer Behaviour

  • Utility Theory
  • Indifference Curve Analysis
  • Income and Substitution Effect.
  • Consumer Surplus


  • Marginal Analysis
  • Optimization
  • A note on micro-economics and macro-economics
  • Numericals


  • Questions
  • Problems  and Cases
  • Glossary of Terms
  • Tables
  • Index

ISBN13: 978-81-8054-914-4

Weight: 1200.00

Edition: 22nd Revised Edition

Language: English

Title Code: 454


Customer Reviews
  • V. Visalakshi 23/9/2023

    Managerial Economics book covers the entire syllabus of UG but some topics of MA HRM was not covered

  • SWATI SHARMA 8/4/2021

  • Anitha Selvaraj 8/4/2021

    This is book is comprehensive and apt for B.Com undergraduate students. It will help them to understand the basic concepts of business economics required for further career growth. This book is recommended in my college as textbook for B.Com. students. Without any jargon used the concepts have been given with good illustrations and examples. An excellent book for studying business economics.

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