Managerial Economics

Part I – Introduction

• Nature and Scope of Managerial Economics
• Economic Theory and Managerial Economics
• Managerial Economist — Role and Responsibilities.

Part II – Demand Analysis and Forecasting 

• Demand Determinants
• Demand Distinctions
• Demand Forecasting—General Considerations
• Methods of Demand Forecasting

Part III – Cost Analysis

• Cost Concepts Classifications and Determinants
• Cost-Output Relationship
• Economies and Diseconomies of Scale
• Cost Control and Cost Reduction

Part IV – Production and Supply Analysis 

• Production Functions
• Supply Analysis

Part V – Price and Output Decisions under Different Market Structures

• Perfect Competition
• Monopoly and Monopsony
• Price Discrimination
• Monopolistic Competition
• Oligopoly and Oligopsony

Part VI – Pricing Policies and Practice 

• Price Policies
• Pricing Methods
• Specific Pricing Problems
• Price Discounts and Differentials
• Product Line Coverage and Pricing
• Price Forecasting

Part VII – Profit Management

• Nature of Profit
• Measuring Accounting Profit
• Profit Policies
• Profit Planning and Forecasting

Part VIII – Capital Management

• Capital Budgeting
• Cost of Capital
• Appraising
• Project Profitability
• Risk Probability & Investment Decisions

Part IX – Macro Economics and Business Decisions

• Business Cycle and Business Policies
• Demand Recession in India—Causes, Indicators and Prevention
• Economic Forecasting for Business—Input-Output Analysis
• National Income Accounting for Managers

Part X – Linear Programming for Economic Analysis

• Linear Programming - Graphical Methods
• Linear Programming - Simplex Method
• Cost Minimization Problems
• Dual and Shadow Prices

Part XI – Operations Research Techniques in Managerial Economics

• Inventory Models
• Theory of Games
• Decision Theory

Part XII – Quantitative Economics for Management

• Economics for Management
• Mathematical Economics of the Firm.

Part XIII– Managerial Economics in the Context of Globalisation

• Economic Basis of International Business
• Overseas Demand Analysis
• Export Pricing
• Decision Making Framework for Export Business
• Overseas Capital Budgeting

Part XIV- Government & Business- Indian Perspective

• Safeguarding Competition Anti-Trust Laws & Competition Act
• Statutory Price Fixation in India
• Disinvestment in India – Policy & Implementation

Part XV – Case Methodology Cases with Workouts and Caselets with Answers

• Case Study Methodology
• Cases and Caselets

Part XVI — Economic Environment of Business Decision-making 

• Macro Economic Aggregates & Concepts
• Fiscal Policy
• Monetary Policy
• Price Indices India’s Trade Policy and Related Aspects
• Foreign Exchange Management in India • Balance of Payments

Part XVII – Further Topics on Monopoly and Oligopoly 

• Multi-Plant Monopoly and social Cost of Monopoly
• Regulation and control of Monopoly
• Price Leadership – Low cost, Dominant & Barometric
• Collusive Oligopoly-cartels
• Oligopoly - Classical Models

Part XVIII – Economic Theories of Consumer Behaviour

• Utility Theory
• Indifference Curve Analysis
• Income and Substitution Effect.
• Consumer Surplus

Annexures

• Marginal Analysis
• Optimization
• A note on micro-economics and macro-economics
• Numericals

Appendices

• Questions
• Problems  and Cases
• Glossary of Terms
• Tables
• Index

ISBN13: 978-81-8054-914-4

Weight: 1200.00

Edition: 22nd Revised Edition

Language: English

Title Code: 454