Quick Overview

Authored By Maheshwari K. L., Varshney R.L.

Publisher: Sultan Chand & Sons

Publishing Year: 2014

Size: 24.00 x 16.00

ISBN: 81-8054-914-4

MRP: 550.00

Availability: In Stock

₹550.00 + Add to Cart

It is meant for students of M.Com. and Business Management Courses and Business Managers.

A concerted effort has been made to impart empirical content or practice-orientation to the various concepts of Pure Economics. The book contains many decision-making situations in the form of Illustrations.

Part I – Introduction

  • Nature and Scope of Managerial Economics
  • Economic Theory and Managerial Economics
  • Managerial Economist — Role and Responsibilities.

Part II – Demand Analysis and Forecasting 

  • Demand Determinants
  • Demand Distinctions
  • Demand Forecasting—General Considerations
  • Methods of Demand Forecasting

Part III – Cost Analysis

  • Cost Concepts Classifications and Determinants
  • Cost-Output Relationship
  • Economies and Diseconomies of Scale
  • Cost Control and Cost Reduction

Part IV – Production and Supply Analysis 

  • Production Functions
  • Supply Analysis

Part V – Price and Output Decisions under Different Market Structures

  • Perfect Competition
  • Monopoly and Monopsony
  • Price Discrimination
  • Monopolistic Competition
  • Oligopoly and Oligopsony

Part VI – Pricing Policies and Practice 

  • Price Policies
  • Pricing Methods
  • Specific Pricing Problems
  • Price Discounts and Differentials
  • Product Line Coverage and Pricing
  • Price Forecasting

Part VII – Profit Management

  • Nature of Profit
  • Measuring Accounting Profit
  • Profit Policies
  • Profit Planning and Forecasting

Part VIII – Capital Management

  • Capital Budgeting
  • Cost of Capital
  • Appraising
  • Project Profitability
  • Risk Probability & Investment Decisions

Part IX – Macro Economics and Business Decisions

  • Business Cycle and Business Policies
  • Demand Recession in India—Causes, Indicators and Prevention
  • Economic Forecasting for Business—Input-Output Analysis
  • National Income Accounting for Managers

Part X – Linear Programming for Economic Analysis

  • Linear Programming - Graphical Methods
  • Linear Programming - Simplex Method
  • Cost Minimization Problems
  • Dual and Shadow Prices

Part XI – Operations Research Techniques in Managerial Economics

  • Inventory Models
  • Theory of Games
  • Decision Theory

Part XII – Quantitative Economics for Management

  • Economics for Management
  • Mathematical Economics of the Firm.

Part XIII– Managerial Economics in the Context of Globalisation

  • Economic Basis of International Business
  • Overseas Demand Analysis
  • Export Pricing
  • Decision Making Framework for Export Business
  • Overseas Capital Budgeting

Part XIV- Government & Business- Indian Perspective

  • Safeguarding Competition Anti-Trust Laws & Competition Act
  • Statutory Price Fixation in India
  • Disinvestment in India – Policy & Implementation

Part XV – Case Methodology Cases with Workouts and Caselets with Answers

  • Case Study Methodology
  • Cases and Caselets

Part XVI — Economic Environment of Business Decision-making 

  • Macro Economic Aggregates & Concepts
  • Fiscal Policy
  • Monetary Policy
  • Price Indices India’s Trade Policy and Related Aspects
  • Foreign Exchange Management in India • Balance of Payments

Part XVII – Further Topics on Monopoly and Oligopoly 

  • Multi-Plant Monopoly and social Cost of Monopoly
  • Regulation and control of Monopoly
  • Price Leadership – Low cost, Dominant & Barometric
  • Collusive Oligopoly-cartels
  • Oligopoly - Classical Models

Part XVIII – Economic Theories of Consumer Behaviour

  • Utility Theory
  • Indifference Curve Analysis
  • Income and Substitution Effect.
  • Consumer Surplus


  • Marginal Analysis
  • Optimization
  • A note on micro-economics and macro-economics
  • Numericals


  • Questions
  • Problems  and Cases
  • Glossary of Terms
  • Tables
  • Index

ISBN13: 978-81-8054-914-4

Weight: 1200.00

Edition: 22nd Revised Edition

Language: English

Title Code: 454


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