In an ever-evolving marketplace, mastering the art of advertising, sales promotion, and personal selling is crucial for any business aiming to thrive. This comprehensive guide offers a deep dive into the strategies and techniques that drive successful marketing campaigns.
Salient Features
- Proven methods for creating impactful advertising that resonates with your target audience.
- Effective sales promotion tactics that boost engagement and drive sales.
- Personal selling techniques that build strong customer relationships and foster brand loyalty.
- Real-world case studies and examples from various industries.
Unit-I: Advertising
- Understanding the Basics of Communication and New Media
- Introduction to Advertising
- Advertising Campaign Planning and Budgeting
- Advertising Copy and Layout
- Media Planning and Selection
- Advertising Evaluation and Control
Unit-II: Sales Promotion
- Introduction to Sales Promotion
- Consumer Sales Promotion
- Trade Sales Promotion
- Sales Force Promotion and Legal Issues
- Sales Promotion Planning and Management
Unit-III: Personal Selling
- Sales Management Strategy
- Personal Selling
- Recruitment and Selection of Salesforce
- Compensation and Motivation of Salesforce
- Monitoring and Performance Appraisal
- Sales Forecasting, Quotas, and Territory Management
Unit-IV: Emerging Media
- The Role of the Internet in Modern Selling
- How to Advertise Effectively on Latest Social Media Platforms
Unit-V: Annexures
- Futuristic Advertising Examples
- AI Tools for Advertising, Sales Promotion and Personal Selling
- Popular Advertisements in India
ISBN13:
978-93-49290-36-5
Weight:
0.00
Edition:
1st Edition
Language:
English
Title Code:
1320