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Authored By Gupta C.B., Srinivasan N.P.

Publisher: Sultan Chand & Sons

Publishing Year: 2020

Size: 24.00 x 18.00

ISBN: 93-5161-132-5

MRP: 320.00

Availability: In Stock

₹320.00 + Add to Cart

We are delighted to present the thoroughly revised and enlarged edition of this book. Case Studies of start-up entrepreneurs in India are given at the end. Each chapter contains very short, short and long answer type questions as per the latest examination pattern.

The following topics have been added in the NEW EDITION of this book:

  • Process of Creating New Ideas
  • Techniques of Generating New Ideas
  • Encouraging and Protecting New Ideas
  • Entrepreneurial Mindset
  • Entrepreneurial Decision-making
  • Revised Definition of MSMEs
  • Software Technology Parks
  • Financial Analysis
  • Social Cost Benefit Analysis
  • Sources of Project Finance
The subject of entrepreneurship is quite interesting and challenging. Your immediate goal may be to pass your course with good marks. But some of you may start your own business at some point in your life. Therefore, this book is relevant for your academic endeavour as well as your business endeavour. The text contains current theory and practice in entrepreneurship. It provides a balanced coverage of various dimensions of entrepreneurship.


  • Entrepreneurial Culture and Structure
  • Competing Theories of Entrepreneurship
  • Entrepreneurial Traits and Types
  • Entrepreneurial Motivation
  • Establishing Entrepreneurial Systems
  • Project Identification and Classification
  • Project Formulation
  • Project Design and Network Analysis
  • Project Appraisal
  • Financial Analysis
  • Social Cost Benefit Analysis
  • Factory Design and Layout  
  • Steps for Starting a Small Industry
  • Selection of Types of Organisation
  • Incentives and Subsidies
  • Exports and Imports
  • Sources of Project Finance
  • Institutional Finance to Entrepreneurs
  • Institutions Assisting Entrepreneurs
  • Innovation and Entrepreneurship
  • Intrapreneurship or Corporate Venturing
  • Appendix I : Case Studies of Start Up Entrepreneurs
  • Appendix II : Objective Type Questions

ISBN13: 978-93-5161-132-5

Weight: 650.00

Edition: Revised Edition

Language: English

Title Code: 174


Authored By : Gupta C.B., Srinivasan N.P.
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